Marketing is a process or an action that brings people’s attention to the product/service offerings. It is very important for all types of businesses as it helps to identify potential customers, engage them and support them in making a buying decision. A marketing plan, which is a part of your business plan should help in creating and maintaining the demand, repetition, and competition in the market. so, it involves researching, promoting, selling, and offering the services to the customers.
Marketing is a demanding career as almost all businesses across every industry depend on marketing professionals. They help to create brand awareness and increase the sales of a product or service. The effective marketing strategy process includes an understanding of the customers, analyzing the market and its competition, researching distribution, defining the marketing mix, doing the financial analysis, and reviewing the feedback. The three main goals of marketing are to capture attention, educate a prospect and convert them into qualified leads. This can be done in two ways. It can be an online marketing or an offline marketing strategy.
Online marketing
Also called digital marketing, where the advertising process is done using the internet and other forms of digital communication. It includes emails, social media platforms like Google, Facebook, Instagram, etc., blogs, or online publications, SEO, online conferences, and multimedia messages as a marketing channel.
Offline marketing
Also called traditional marketing, where the advertising process is not done through the Internet. It includes a wide range of mediums and formats from TV and radio commercials, newspapers, print ads, posters, leaflets, brochures, flyers, billboards, cold calls, trade shows, networking, meetings, direct mail, and so on.
The SMART marketing goal helps to motivate professionals to achieve the desired results.
S
Specific ( What you want to do? )
M
Measurable ( How will you track your progress? )
A
Attainable ( How will you do it? )
R
Relevant ( Is it relevant to your life right now? )
T
Timely ( when do you want to do it? )
According to the CMO survey, the expected spending for digital marketing will increase by 14.3% compared to traditional advertising which will decrease by 0.2% from 2020 to 2024.
Why online marketing is always better than offline marketing?
Focus
Online marketing is generally focused on content, whereas offline marketing focuses on the product or services.
Cost
Online ads tend to be more affordable for new brands to reach the target audience on a low budget compared to offline marketing.
Tracking
Online marketing provides an insight into the view rate, conversion rate, and overall advertising success using tools like Google webmaster tools, AdWords information centre, etc.. whereas it’s a challenging task to measure the success of advertising in case of offline marketing.
SEO
Using search engine optimization (SEO), you can create an online ad for long-term exposure which is cost-effective.
Target Audience
In online marketing, it is easy to reach the targeted key audiences who might be interested in your products or services rather than reaching out to all people in the case of offline marketing.
Accessibility
Online marketing provides endless accessibility to all the people in the digital presence whereas tangible offline marketing can be lost easily.
Time
Online marketing saves a lot of time as it can reach millions of people in a short duration.
Building relationships
Online chats and mobile apps help to build relationships with customers more easily by ensuring credibility and trust than offline marketing.
Strategy
Online marketing uses content tactics to reach thousands of individuals at a time boosting your influence and coverage.
Employees
Online marketing needs less number of people to work and manage the online presence whereas offline marketing needs a large number of salespeople to establish the brands.
Targeted audience
The online marketing target audience is met in one place whereas in the offline marketing target audience is scattered.
Easy approach
Online marketing helps to directly reach out to professionals in the industry or market, whereas offline marketing has some barriers to directly reaching out to industry professionals.
Global exposure
Online marketing ensures global exposure whereas offline promotions have their limitations in ensuring the maximum exposure in the industry.
Offline marketing has its advantages but there will be plenty of benefits if it is paired with online marketing. So, online marketing is growing in popularity and importance as it can reach invisible prospects in less time at an affordable cost. Also proven record shows that the different online marketing strategies help businesses to generate more leads online resulting in faster growth and greater profits. Planning to take your your website online our website designers can help you out.
